Project Outline

New European Football for Development Initiative

Background
In 2006, the European Commission and FIFA established a partnership in the field of development through football due to its cross cutting potentials in many areas of development “considering the potential positive impact of football on developing countries and their progress towards the Millennium Development Goals (MDGs) as well as the importance of holding the next FIFA World Cup on the African continent for the first time in South Africa in 2010”. The huge public and media attention for the FIFA 2010 World Cup in South Africa is big opportunity


Project
In 2009 a small group of development NGOs, sport organisations and human rights initiatives came together to design a project proposal aimed at awareness-raising and educational work around the first World Cup on the African continent in 2010.

The bid “Football for Development” finally attracted European Commission funding and the project kicked-off in November 2009. It brings together European NGOs from Austria, Czech Republic, Italy and Hungary with experienced sport & development initiatives from the African continent including Kenya, South Africa, Ghana, DR Congo, Nigeria and the Gambia.

The two-year project aims to use the popularity and universality of football as a unique entry point to raise awareness on development issues and to promote education for development among young people of both sexes.

The action will bring together football stakeholders (football clubs, national associations, players, sport spectators and fan groups), sport-for-development actors and (sport) media from Europe and Africa to increase the knowledge and expertise about the potential impact of football to promote the Millennium Development Goals (MDGs) and a positive social change within sub-Saharan Africa.

The grass-roots initiative is applying a multi-agency approach. Measurements and activities include a conference “Development through Football”, an NGO expert meeting, a cross-border school programme linked with exchange tours of mixed Kenyan youth teams, a training and exchange programme for sport journalists, activities at African Fan Zones during the FIFA World Cup in inner cities and action days with the national teams and professional clubs inside stadiums.

For more details, download the PDF DownloadFootball for Development information leaflet

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  • VIDC
  • FairPlay
  • name it. positive media
  • MYSA Sports and Community Service
  • SAFPU South African Football Players Union
  • UISP Unione Italiana Sport per Tutti
  • Search & Groom
  • SOS Childrens Villages
  • INEX Association for Voluntary Activities
  • Mahatma Gandhi Human Rights Organisation
  • LISPED Ligue Sportive pour la Promotion et la Defense des Droits de l'Homme
  • European Union