Debate on Transformations of Global Football and African Alternatives

New trends of globalised football business analysed in a debate organised by Fair Play/VIDC

In the globalised football business, the balance of power seems to shift: top stars of the game are moving to Asian leagues, Arab clubs are increasingly picking African players and Premier League Clubs are being bought by non-European investors. In Africa, indigenous academies have developed which reinvest transfer money into local communities.

A prominent panel of researchers, players, agents and activists will discuss issues of globalised football and its transformations. The public debate takes place on Thursday, 13 December, at the Vienna main library in Austria. The panel discussion explores the latest changes and shifts in global football and tries to explore which new movements and alternative strategies are currently emerging within the African and global football.

The event is part of the football discussion series Club 2x11, this time organized by the FairPlay-initiative of the Vienna Institute of International Dialogue and Cooperation (VIDC) in cooperation with the main library Vienna, ballesterer football magazine and tipp3. The debate will deael with the strategies of big European clubs, how they act like transnational companies, but also explore alternative models run by indigenous actors.

Panel Guests:
Oscar Mwaanga, founder of EduSport Academy FC in Zambia & sport sociologist at Southampton Solent University
Eric Akoto, player of SC Austria Klagenfurt, earned 56 caps for Togo
Nick Neururer, FIFA players’ agent and scout
Gerald Hoedl, historian and development researcher
Martin Kainz, FairPlay-VIDC, thesis about the Red Bull Soccer Academy in Ghana
Chair:     Klaus Federmair, ballesterer football magazine

As a cultural export of the colonists, football became popular at the beginning of the 20th century. A “second” globalisation took place through the commercialization of the European football. Since the 1990s, big European football clubs started to operate in the manner of transnational enterprises: they recruit their players in Latin America and Africa and introduced global marketing and media strategies.

With Red Bull, also an Austrian actor pursues a global strategy. Within the Red Bull Soccer Academies in Ghana and Brazil, young talents are prepared for the European and US-American football market – until now this yielded moderate success.

Date:         Thursday, 13 December 2012
Start: 19:00
Venue:     Hauptbuecherei am Guertel / Main Library
Urban-Loritz-Platz 2a, 1070 Vienna
Veranstaltungssaal/ Event room, 3rd Floor

The discussion will partly be held in German and English. Admission free!

Contact & Information
Kurt Wachter, FairPlay-VIDC
Tel. +43 1 7133594 90,
External link in new
External link in new

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